Tilt: The universal force that shakes perspective.



2014’s TEDxVancouver explores the notion of travelling along predictable paths towards predictable outcomes. Occasionally, our reality is shifted and the lens through which we understand the world is questioned. Seeing your child being born. Getting lost in the wild. Stepping out of the plane at 10,000 feet. Being diagnosed with cancer. These moments are TILT. Tilts move you forward through life. Tilt: the universal force that shakes perspective. At times it appears from the unknown, at others voluntarily from within, always because of something outside our intellectual or emotional comfort zone. It exists to make us better.

What We Did
  • Art Direction
  • Branding
  • Creative Direction
  • Graphic Design
  • Logotype Design

Triumph. Change. Process.

TED is a nonprofit organization devoted to Ideas Worth Spreading. At TED, the world’s leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck and many more. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.

External Credits

Graphic Design: Kevin McCarthy
Strategy: Chris Neary