Take Rental Living to New Heights

Welcome to Plaza 500

Take Rental Living to New Heights

Welcome to the new old kid on the block

Plaza 500 is situated at the corner of Cambie & West 12th Avenue in the heart of Cambie Village, a centrally located and sought-after neighbourhood in Vancouver. An architectural landmark since its construction in the early ‘70s, Plaza 500 had been home to a 17-storey hotel tower with retail and a restaurant on the ground floor. After an extensive two-year renovation (really a rebuild), the iconic building was reborn as a modern, upscale 118-unit rental apartment complex in 2016.

What We Did
  • Art Direction
  • Branding
  • Creative Direction
  • Graphic Design
  • Interactive Design
  • Logotype Design
  • Website Design

Seeking discerning individuals looking for superb design, fabulous views and a prime location in their rental home

Plaza 500’s exceptional location was its best selling point. To this end, we created a visual lexicon that reflected the lifestyle of the sophisticated urban dweller who would be attracted to the centrally located neighbourhood. Plaza 500’s campaign positioning, “The New Old Kid on the Block,” was a tip of the hat to the historic hotel and a nod to the sassy upstart it had turned into.

External Credits

Project Lead: Combo Creative
Coding: Glance Digital