Modern Men Living Well

When life is lived well. Everything Fits.


Getting a Makeover.

Indochino are a modern classic fashion brand with distinct character. They create contemporary clothes with classically acknowledged style principles. Indochino makes custom garments for each individual customer using high quality fabrics and production techniques, and have disrupted the fashion industry by democratizing access to premium clothing.

What We Did
  • Art Direction
  • Brand Positioning
  • Concept Direction
  • Creative Direction
  • Photography Direction
  • Scenario Direction
  • Trend Analysis
Modern Male Elegance

The Modern Dandy.

The Dandy was an early example of fashion being used to make a democratic statement. Middle class men used clothing to mimic the lifestyles of aristocrats, elevating their status among peers. Dandies rejected ornate, overstated fashion in favour of tailored and perfectly fitted clothing, which is exactly what Indochino does.

External Credits

Brand Strategy: Chris Neary, Frank Advertising
Photography: Todd Anthony Tyler
Graphic Design: Indochino Design Team